Time is an increasingly valuable commodity for our clients who are busier than ever and have shorter attention spans. Consequently, mobile in B2B starts to make sense by providing clients with snippits and snapshots of useful content.

The more senior the client, the shorter the attention span. Service providers must learn how to be more concise and make every word count. This is a skill which doesn’t come easily to a lot of client relationship managers.

Clients are under more pressure than ever before, trying to squeeze more and more into already over-crowded schedules. The best suppliers will make sure they maximise every minute they have with them. That includes having a solid enough understanding of the business so they get things right first time.