A well-known Agency Business principle: Clients are won on creativity and lost on service. Right. But this “poor service” concept has many dimensions and degrees of seriousness. Let me describe the absolute sin, the most effective way to lose a client.

Tim Coulton discusses a number of ways to deal with a client that does not like a piece of work. He explains that ultimately your are faced with three options: adjust the creative to gain client acceptance, do new creative work; which can be costly or push back hard to the client and at worse risk losing the business and at the very least upset them.