What makes a perfect agency? Everyone has a different opinion about the answer. In our view the most important opinion is the client’s. We evaluate dozens of agencies worldwide every year and we hear all kinds of opinions. However, one particular agency I talk about in my latest blog really stands out.

Client satisfaction is often considered the measure of success. But it’s never going to be enough to stop key clients succumbing to better offers. We need to move to the next level of client commitment.