Social media can be incredibly useful in business-to-business because, by encouraging an open dialogue with both customers and prospects, it helps build close relationships. It’s also multi-faceted – as much about listening and learning as talking – which makes these relationships more enduring.

Time is an increasingly valuable commodity for our clients who are busier than ever and have shorter attention spans. Consequently, mobile in B2B starts to make sense by providing clients with snippits and snapshots of useful content.

Fun might not be a word usually associated with business-to-business relationships. Can focusing on making relationships enjoyable give service providers an edge over its competitors?

Passion can propel a business – or an industry – onto an international platform. But if service providers want to be truly successful they must ensure that passion for their client’s business permeates throughout the whole organisation.