What makes a perfect agency? Everyone has a different opinion about the answer. In our view the most important opinion is the client’s. We evaluate dozens of agencies worldwide every year and we hear all kinds of opinions. However, one particular agency I talk about in my latest blog really stands out.

Jorg Borgwardt discusses how internal branding is more important today than it ever has been. As companies shed cost faster, their own staff will become nervous or even victimized. Internal branding is a wonderful vehicle to give all a common understanding and to unite the collective powers of the corporation behind a shared vision and goal.