For the foreseeable future, the single highest priority for any agency is to hold on to existing clients. But to do that you have to have the right intelligence about what they expect, what they think of you and you have to act on it.

What makes a perfect agency? Everyone has a different opinion about the answer. In our view the most important opinion is the client’s. We evaluate dozens of agencies worldwide every year and we hear all kinds of opinions. However, one particular agency I talk about in my latest blog really stands out.

What drives client satisfaction in professional services? Is it the quality of the end product and the results you deliver? No. Good communication is the key and Adam Turinas runs through the key factors to good communication.